Military Editors

Archive for the 'Public Affairs' Category

23 Jul

DoD updates social media hub

DoD revamped its Social Media hub  July 22. It’s now well thought-out with a visitor focus.  It’s dead easy to find what you need.
From Federal Computer Week:
DOD today launched an updated Social Media Hub Web page to provide quick links to service-affiliated Facebook, Twitter and YouTube social media sites as well as policy documents, training [...]

16 Jun

Gatorade. There, I said it, and Pepsico heard

How seriously do industry communicators take social media monitoring? Here’s an interesting glimpse, courtesy of Mashable:
The room features 6 big monitors with 5 seats for Gatorade’s marketing team to track a number of data visualizations and dashboards – also available on to employees on their desktops — that the company has custom build with partners [...]

22 Mar

PBS series on the future of news

PBS and the Newseum in Washington, D.C., offer this companion blog to their series, The Future of News. Seems to come from an old-media perspective, however.

08 Mar

How Journalists Use Search & Social Media

Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social networks to research stories.
Lee Odden at the TopRank Online Marketing Blog analyzes results of a couple of  studies measuring reporters’ use of online resources. PAOs should be aware of these techniques; and our own journalists [...]

04 Mar

Smart

The new DoD social media policy acknowledges the way humans communicate in the 21st Century. It also puts the burden of operational security on individuals and their trainers. See “New policy authorizes social media access, with caveats.”

03 Mar

Judging in public

The Army’s Keith L. Ware communications competition once was judged by boards of distinguished eminences in the Public Affairs world. They’d pore over entries in a sealed conference room, then emerge like cardinals or members of the Fed to award, reward and mention honorably aspirants to the plaques.
In the last two competitions, however, the judges [...]

15 Dec

RIPaper?

Folio: magazine reports on the passing of a milestone in the reorganization of the news industry.
Yesterday, Nielsen Business Media reported that Editor & Publisher was shutting down.Clearly, Nielsen concluded that the supplier community serving the newspaper industry can no longer sustain a media business that reports on the newspaper industry. When you get to the [...]

22 Oct

“How Google Wave could transform journalism”

If Google Wave lives up to the hype, could today’s New Media be tomorrow’s CB Radio?  See How Google Wave could transform journalism | Technology | Los Angeles Times.

13 Oct

Social media heresy

If you want a provocative headline, try this one: “Social networking puts operational security, Soldiers lives at risk.”
Eve Meinhardt, writing in the Fort Bragg Paraglide, seems to go against everything we’re preaching in Army public affairs today, especially given the social media emphasis in the 2009 Worldwide Public Affairs Symposium in April and the Association [...]

08 Sep

Regs support milblogging – it’s the unit’s call

Excerpted from “Consider before you Twitter,” by Sgt. Keith VanKlompenberg, 13th Sustainment Command (Expeditionary):
JOINT BASE BALAD, Iraq – The Internet has become an indispensible tool for Soldiers, allowing them to keep in contact with friends and family and share deployment stories from across the globe through social networking sites and blogs.

The Army respects every Soldier’s [...]

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